Basics of Digital Marketing
Digital marketing is the practice of promoting products, services, or brands using online channels. It focuses on reaching customers through digital platforms like websites, social media, search engines, emails, and mobile apps. The core elements include SEO (to improve website visibility on search engines), Social Media Marketing (to engage audiences on platforms like Facebook and Instagram), and Search Engine Marketing (paid ads on Google). Content marketing plays a major role by providing valuable articles, videos, and posts that attract and educate users. Email marketing helps build long-term relationships through newsletters and promotions, while analytics tools track user behavior to improve marketing strategies. Digital marketing is affordable, measurable, and highly targeted, making it one of the most effective ways for businesses to grow in the modern digital world.
Overview
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Here's an overview of key topics and concepts within Digital marketing :
Digital marketing promotes products or services through online channels like websites, social media, search engines, and email.
It includes SEO, content creation, paid ads, and analytics to attract and engage audiences.
It helps businesses increase visibility, reach targeted users, and grow effectively.
Digital marketing uses online platforms like websites, social media, search engines, and email to promote products or services. It includes SEO, content creation, ads, and analytics to reach targeted audiences, boost engagement, increase visibility, and grow business effectively.
Core Curriculum
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chapter -1
Social Media Marketing (SMM)
Theory
3
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Chapter-2
Search Marketing (SEO + SEM)
Theory
3
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Chapter-3
Content & Brand Marketing
Core Theory
1.5
